Marketing Tennis Apparel To The Masses

That’s why we see a lot of the stars wearing definitive collections of clothes from major sports clothing brands such as Nike, Adidas, and others.
An excellent example of this is the current marketing of the clothing lines of top players in men’s singles such as Roger Federer and Rafael Nadal. Both players are under Nike when it comes to their tennis gear, and the contrast between the apparel of the two players works to the company’s advantage. Aside from the stark difference in playing style, the two figureheads of the tennis scene also have contrasting tennis fashion sense. Nike works this to its advantage by making the players’ tennis gear fit their own personal styles. Federer is the formal one, with his thigh-length shorts and standard-fit polos. Nadal is the renegade, with his sleeveless tops, capri shorts, and broad bandanas.
While men’s tennis seems to be a stickler for the traditional style, women’s tennis has seen tremendous variations over the years. Perhaps it has to do with the equation of women and fashion?there’s just too much to play with when it comes to women’s clothing.
Who can forget Serena Williams’ shiny black catsuit in the 2002 US Open? There’s also Bethanie Mattek’s body-hugging leopard-print getup in the 2004 US Open. Then again, when it comes to over-the-top outfits, Maria Sharapova’s Swarovski-studded gear bedazzled the US Open in 2007.
Another factor that women’s tennis has going for it is the sex appeal. Yes, folks, there are a ton of people who watch women’s tennis because those long-limbed ladies are simply irresistible in the variety of tennis gear. Some might find the fashion sense of scantily-clad women’s tennis players somehow offensive.
However, the fanciful garb combined with the on-court action really just blends into something that transcends form and skin. The curves of the players are accented by the motion of their skirts, which make watching women’s tennis a visual treat all its own. That’s why many find delight in seeing the various forms of Dinara Safina, Ana Ivanovic, and Maria Sharapova whether it’s on TV, on the Net, or live.
Marketing tennis players and their apparel sometimes overshadows the game itself. For example, one of the most well-known tennis stars is Anna Kournikova. A quick scan of her pro career shows nothing spectacular, although she was one of the best doubles players in the women’s circuit back then. In singles, though, she had 4 finals appearances in 130 tournaments, and never winning one. She never made it to any Grand Slam event final.
Still, her celebrity came mainly from becoming one of the poster girls for tennis apparel. She became popular and appreciated for her modeling shoots, which have been perceived as quite sexy and beautiful. Just how popular did she become? Get this: Her name was one of the most-searched strings of text on Google a while back.
Tennis apparel, in its various forms and incarnations, has tremendous marketing potential. So long as you can find the right type of gear for the right kind of player, it’s a winning combination.

Asian Herbal Skin Care Products a Quiet Revolution

Asian Herbal Skin Care Products a Quiet Revolution

The original inspiration for the development of the Indochine Natural product range comes from the exotic Old Quarter of Ha Noi that has a history spanning 2,000 years. The narrow crowded streets with bustling commercial activity spilling onto the pavements is where you will find “Herb Street,” or more correctly Pho Lan Ong named after a famous 18th Century traditional medicine practitioner. This street is a sensual delight of textures and smells from the sacks of herbs in shops lined with rosewood herbal medicine cabinets. In narrow corridors, squatting workers grind and process herbs. Many of the raw materials we started to use in our original line of Indochine Natural products come from these traditional herbalists.

With the establishment of our production facility on Penang Island, Malaysia, this link to ancient Asian herbs has continued. Penang Island is located in the Straits of Malacca, which for many centuries has been a major shipping route to Europe. Penang Island has been associated with the spice trade to Europe since the 16th century. These exotic spices were to be had only in small quantities in Europe after long and dangerous voyages in seas beset by pirates and swept by terrible storms.

Against Cosmetic Surgery

Exploring Common Complaints Against Cosmetic Surgery

Cosmetic surgery has become a culturally accepted part of our lives in this country today, and many people have been very pleased with and proud of the results they have achieved through its use. For those with disfigurements on their face that make life quite difficult, cosmetic surgery can be particularly helpful. Yet, there are many arguments against cosmetic surgery, both its safety and its necessity. Often, people who go to receive cosmetic surgery are those who are simply discontent with their life in general and think that a change in their looks will somehow fill the empty void. There is a longing to be younger, more beautiful, and more attractive physically than we are, so the idea of cosmetic surgery to help make this happen can be appealing for many. Various surgeries can be performed including facelifts to give one a more youthful, wrinkle-free appearance and breast enhancements to make a woman feel more feminine and sexy. With all of these procedures, there are several viable arguments against cosmetic surgery and its use.

Arguments For And Against Cosmetic Surgery

Stay in Style with the Hottest Fashion Boots

There are thousands of choices when it comes to shoes shopping nowadays. Online Shoe stores are filled with countless verities of womens fashion boot styles that may differ somewhat but are still designed in the hottest styles. It helps if you have a general idea of what you want before going on your shopping spree. From flat fashion boots to high heel womens sandals, the choices for women today are near limitless. But if you are looking for the hottest styles of womens boots that are both trendy and comfortable, there is a huge selection online to choose from. Youre sure to find the prefect look for you that will not only keep you stylish but also save you money.

So do you have any idea of what kind of womens boots you looking for?
The first two decisions should be the heel size and the boot style
Fashion boots come in all heel sizes to fit your tastes, from flat, wedge , midsize to high heel, and in many styles such as ankle boots, knee high to thigh high.
Once you have selected the heel size and style, its time to take look at the hottest trends of the season.

In these categories there are three hot trends that are the most popular this season
And they are:

Top Anti-aging Cream Reviews – Dr Oz And Oprah

There are so many anti-wrinkle creams out there today. The lines under the eyes and wrinkles on your forehead let you know that you must do something, but what? Where should you begin?

According to Dr. Oz and his interview on the Oprah Show, the best anti-aging products are always those that contain natural ingredients. Some examples of these natural ingredients are red wine, Matrixyl 3000 and essential fatty acids. These ingredients help tighten the skin and give it a healthy luster.

Dermitage is one of the best anti-aging creams out there today, according to a leading dermatology company. You will feel it begin to work right away, but it will probably be two to three weeks before you will see the full effects on your skin.