Beauty and the Beast Tactics for Naming Male Cosmetics

Posted on , updated on by admin

I let my boyfriend use my Clinique moisturizer. I have never thought to buy him a bottle of his own and I’m not sure he’d like it if I did. As liberated as we may be from traditional gender roles, it’s still difficult to sell American men on products they’re used to seeing in a woman’s cosmetic arsenal. (Especially products with frou-frou French names.) So how do you make what’s in those bottles and tubes seem manly? Here are a few product naming strategies.

Make it no-nonsense. Most guys don’t want to feel like they’re fussing with their appearance. So appeal to their practical side. Kiehl’s dubs its skincare line “Facial Fuel.” Jack Black’s “Beard Lube” sends the message that male grooming is like keeping your car in good shape. And Zirh’s skin line uses product names like “Clean,” “Fix” and “Defend”-no-frills, active verbs that get straight to the point.

Try a little humor. Bond with male customers with tongue-in-cheek product names that suggest you don’t take this stuff too seriously. Origins’ after-shave balm “Fire Fighter” (which “takes the burn out of shaving”) evokes a strong and masculine American archetype, while the playful pun keeps it light. “Save the Males” moisturizer riffs on the famous bumper sticker slogan, making it a fun item for him to buy himself-and a memorable gift from her.

view full post »

Uses of Corn

Posted on , updated on by admin

Corn seed is one of the first crops planted by settlers in the new world. Corn is native to American soil and millions of farmers and home gardeners plant and harvest the corn crops each year. Corn is an annual crop and it needs warmth, sunshine and plenty of moisture to yield a large crop. There are many different varieties of corn seed and the corn produced is used for many different purposes, such as in the manufacture of alcohol, as a food source and in the production of soaps, paints and linoleum. Corn is a popular crop and it is a very useful product.

Corn seed produces crops that make a nutritious and simple feed ingredient for poultry and livestock. In the United States, poultry and livestock are responsible for consuming approximately 40 percent of the countrys corn crop. Not to mention the thousands of tons of corn products like distillers grains made by ethanol plants. In many Midwestern states, livestock production is responsible for powering the economy. It is essential to the well-being of many states in the U.S. and contributes in some way to the financial health of every American citizen.

Corn is a also an essential food product and used in the manufacture of many products that Americans consume, such as cake mixes, the high-fructose corn syrup in soft drinks, corn starch and meal, candy bars, corn flakes, cookies, beer and whiskey, instant tea and coffee. Corn seed is used to raise corn crops for other uses as well, such as in the production of cosmetics, paints, varnishes, toothpastes, rubber tires and surprisingly, spark plugs. Corn is grown in many states in the U.S. and grown in winter months in the southern states that have a warmer year-round climate.

view full post »

Oxygen’s Little Beauty Secrets

Posted on , updated on by admin

At what age do you think the skin begins to feel a lack of oxygen?

During your 20’s the cells of the skin start to slow in activity, they experience somewhat of a oxygen starvation. . At the age of 30 the concentration of O2 is reduced on average by 30% and up to the 40 years, by 50%! This leads to the slowing of metabolic processes, and contributes to premature skin aging. Special skin care is needed at any age to combat this extremely serious problem.

What else can be done to improve my skin health and youthfulness?

view full post »

An Interesting Shopping Experience Before Christmas

Posted on , updated on by admin

As to different people, they hold distinct opinions on shopping. Some regard it as a torture while the others treat it as an entertainment. I’m never fond of shopping, but there are some exceptions in our life usually.

It was one month ago before the Christmas Day in 2009. As usual, our parents had to do some shopping for the preparation of this special day. But something different happened.

On Nov. 24th, 2009, mother woke us up and said to us:”Kids, how about playing an interesting game together?”

view full post »

Get The Best Online Deals In India Through Online Shopping Websites

Posted on , updated on by admin

Online shopping in India, although in its nascent stages, is powerful enough to generate revenue worth Rs. 1,180 crores and enjoys a growth rate of about 30% year-on-year. While cities like Mumbai, and Delhi form a bulk of the online shoppers, internet users in smaller towns and cities too are opening up to the idea of shopping online.

A recent survey on women has revealed that a huge number of women choose the internet for shopping, especially when shopping for books. With major cellular providers planning to launch 3 G services, online shopping is all set to make inroads.

Gone are the days when the credit card was used only to book air and train tickets. Today, practically anything and everything can be bought and sold over the internet. From flowers, firecrackers, designer wear, electronics and sweetmeats, you name it and theres a website that offers to sell it. While the credit card remains the most popular mode of payment, a few websites do accept debit cards and PayPal.

view full post »